Ajibola Bolarinwa joins as Director in LA

April 25, 2024

We can’t wait to introduce you to Ajibola Bolarinwa who has joined Firefish as a Director in Los Angeles.

Ajibola brings 10 years of strategic insight experience, having formerly worked at C Space and LRW Tonic (now Material) across a range of categories including CPG, Media & Entertainment, FinTech, Consumer Electronics and more.

Working across integrated qualitative and quantitative projects, and with a particular expertise in audience strategy, brand strategy and innovation, Ajibola loves exploring people’s lives with meaning, helping clients find and connect their products and services to the human needs that meet them. 

When asked why she chose Firefish, Ajibola says:

“Everyone I have met so far at Firefish is truly passionate and excited about the work they do, strategically collaborating with their clients with an emphasis on human care and delivering clear ways forward, it felt like the perfect fit for me and I cannot wait to get started”.


Beth Broughton, MD of Firefish USA, adds:

“With our recent repositioning all around delivering Competitive Edge powered by Humans, Culture and Data, Ajibola is a brilliant addition to the team. With her experience as a mixed-method project lead; her focus on strategic thinking and delivery; and her mix of category expertise – particularly her media and entertainment experience – we are so happy to have Ajibola join in Los Angeles and look forward to introducing her to clients old and new”.

If you want to congratulate Ajibola, or have an audience, brand or innovation challenge you would love her thoughts on, then just get in touch and set up time to talk.

Ajibola Bolarinwa firefish director in los angeles



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