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Innovation & Strategy expert, Geri Jacobs, joins Firefish USA

February 25, 2022

We are delighted to announced that Geri Jacobs, innovation and strategy extraordinaire, has joined Firefish USA as a Senior Director, based in our New York office.

Geri brings over 20 years of experience in global brand strategy, innovation and insight,having held roles at Unilever’s Consumer Innovation, Experience & Trends Lab; The Big Picture; Publicis Groupe; & Ipsos, working across many categories from finance to fashion, consumer healthcare to CPG, beauty to beverages.

A cross-cultural strategist who has worked in over 30 countries and speaks Russian, Dutch, French & English fluently (as well as a smattering of 4 others), Geri specializes in Applied Empathy, helping brands and brand teams transform their thinking and strategy by embedding them in the way the people they serve think, feel and act. She also has a particular passion and expertise for helping clients bring more inclusive thinking to their innovation, with a human-centred, universal design mindset – something that we at Firefish work a lot on, which you can read about here.

Geri comments:

“I had been partnering with Firefish for a little while and just loved the way they think. Their human-centric approach to brand challenges, their level of creativity, the clients they have and the ambitious global and local projects they get to partner on, plus their strategic delivery are all such a fit for me and I am really enjoying being part of the team”.

Beth Broughton, President of Firefish USA, adds:

“We are so happy to have Geri join the team full time. Her multilingual capabilities, her behavioural science expertise to help break through rationalised responses, and her extensive experience in strategy development & bringing brands to market across the world are already delighting clients and I can’t wait to introduce her to even more clients as we continue to grow across America”.

If you want to send Geri a message, or discuss an innovation or brand strategy challenge your business is tackling, then please just get in touch.

picture of Geri Jacobs, senior director at Firefish USA

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