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Lloyd Burdett joins as Head of Futures & Sustainability

February 2, 2022

We are delighted to bring you the news that Lloyd Burdett has joined us as Head of Futures & Sustainability, working across the Firefish Group.

Lloyd – as we are sure many of you will know – joins us from Kantar Consulting, where he was Global Head of their Futures & Innovation Practice. Prior to that, he was Head of Global Clients & Strategy at The Futures Company, as well as spending 8 years in the government’s Department for Environment, Food & Rural Affairs (Defra) as Head of Strategy & Delivery.

Bringing extensive global experience with the likes of Ikea, PepsiCo, Google, HSBC, Hyundai, Diageo, VF Corporation, Samsung and many many more, Lloyd specialises in blending big picture futures thinking with true human and cultural understanding to solve businesses and brands’ biggest strategic challenges, driving category and brand growth.

As a practical example, Lloyd has been working with Unilever on its strategy and sustainability journey for over a decade, informing corporate, category and brand strategies, as well as work to inform recent updates to their Sustainable Living Plan.

Lloyd says of joining Firefish Group:

“I’m very excited to join a dynamic and energetic team that is committed to looking what lies behind the data to truly understand what makes people tick. In doing so, I know we can provide fresh perspectives and unlock new sources of growth for clients.  I can’t wait to get started, continuing to help businesses around the world think differently about where future opportunities might lie, reimagining the possibilities for their business and brands, and working with them to seize the future.”

Jem Fawcus, Firefish Group CEO adds:

“Lloyd’s reputation in and out of the industry is second to none and so we are so excited to have him lead our new Futures division. His experience helping clients plan & communicate their big strategic visions; his development of powerful new tools, techniques and perspectives to aid that; and his extensive thought leadership work are some of the most impressive I have seen, driving positive change in our world and so I can’t wait to see that come to life for our clients, old and new”.

Want to congratulate Lloyd on the new role, book in a catch up with him, or find out more about how he could help you with your biggest & knottiest, strategic brand and businesses challenges, then just drop him a line.

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