Expertise
Focused on our intricate understanding of how insight, strategy & execution work together across the planning cycle.
Working together or separately as needed:
Strategic Qual
Strategic Qualitative & Cultural Strategy Experts
Cultural Strategy
Youth & Family Insight and Strategy Specialists
Quant & Data Science
Powerfully Clear Quantitative & Data Science Insight
AI Speed & Scale
Human Consultancy at a scale, speed and price never before possible
Firefish is a global strategic insight consultancy. We combine humans, culture and data, amplified by AI, to help brands make better decisions. With 25 years of experience, we turn insight into judgement, direction and decisions, not reports and decks.
Firefish helps global brands understand people and culture, build stronger brand and audience strategies, develop better communications and create new products and services. We bring together strategic insight, cultural intelligence, data science and AI across five specialist Centres of Excellence.
Human Strategy is Firefish's approach to helping organisations turn human understanding into better business decisions. It combines insight into human behaviour, culture and data with experienced strategic judgement, amplified by AI. The result is judgement rather than reporting, direction rather than description and decisions rather than decks.
Explore Humans, Culture and DataFirefish is a strategic insight consultancy. Research is often part of how we get to an answer, but our work goes beyond research to help clients make strategic decisions about audiences, brands, culture, communications and innovation. We combine qualitative and quantitative research, cultural intelligence, data science, AI and senior strategic expertise.
Firefish's Centres of Excellence are five specialist areas: Audience Strategy, Cultural Strategy, Brand Strategy, Communications Strategy and Considered Innovation. Each focuses on how insight, strategy and execution work together across the planning cycle.
See all five Centres of ExcellenceFirefish uses AI to deliver deeper insight, faster decisions and greater commercial impact. Our strategists provide the expertise, context and direction. AI supports research, analysis and synthesis through tools such as QualifyAI, synthetic audiences and Ask Firefish. Experienced consultants review every recommendation.
Explore Human + AIThe Firefish Intelligence Platform is a growing portfolio of technology-enabled products that combine proprietary AI with our consulting expertise. It currently includes TrendPulse, QualifyAI, QualifyAI+, Re-Ignite, IRL Discovery and Innovation Sprint.
Explore the Intelligence PlatformFirefish works with global brands and organisations across sectors including consumer goods, fashion, technology, insurance, auctions and charity. Success stories include helping the RNLI stop men from drowning by thinking like a behavioural economist.
See our success storiesFirefish has offices in London and New York and works with brands around the world. To talk to our team about a challenge, get in touch through our contact page.
Contact usFind out how Firefish can help you make better decisions, faster.
