two women toasting champagne glasses, representing firefish winning the new consumer insight award for the 2nd time

Winners: New Consumer Insights Award (again)

December 12, 2017

The annual MRS Awards are a prestigious night in the global research calendar where all the amazing work that our industry does to create change and impact for brands and businesses around the world is celebrated. As regular attendees, the buzz in the office on Monday 4th December was lively yet tense, with us shortlisted for 3 awards that night.

Our awards shelf held no less than 20 awards in 2016 and are delighted to be adding number 21 to it this year…this time it is the MRS New Consumer Insights award for our work with Twitter and our quantitative consultancy, the numbers lab, titled #discovery: Twitter’s quest for a clear value proposition.

Having won this award in 2015 with BBC Radio 1Xtra and our kids and family consultancy, The Pineapple Lounge, we were ecstatic to be taking it home again; testament to our ability to uncover new and interesting insight that has a genuine impact on our clients’ business.

The project sought to deliver a clear commercial narrative for the social media giant in 2017 by confirming the hypothesis that its users approach the platform with a distinctive mindset of inquiry and discovery.

We at Firefish believe, in our role as Human Strategy Partners, that we need to look at things from new and interesting ways and apply unconventional thinking to deliver impact for our client…and this project was no exception. In this case, we used a mix of qual, quant and neuroscience to get the answer and Twitter even attributed a 10% rise in their share price to this great piece of work.

You can read more about the project in a paper we published earlier this year on our website.

The judges of the MRS awards have no easy task, creating a shortlist for each category from hundreds of papers and then having to choose the winners, so we couldn’t be happier to read that they thought the paper…

“…ticked every box: well-articulated, insightful, fresh, easy to apply, commercial impact”.

They also went on to say that the project “demonstrated the value of research in originating a distinctive and winning proposition with demonstrable results”…something we do for all of our clients.

If you want to know how Firefish can bring game-changing insight to your business and brand, then please get in touch. We would love to hear from you.

The winning team from across Firefish, the numbers lab & Twitter

If you are an MRS member, you can log in and read the case study for yourself to get a little more depth and you can see the Book of the Night here.

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