a silhouette of a lego figure in front of a screen featuring red light up squares representing rich fryzel joining as firefish's head of quantitative in the USA

Rich Fryzel joins as Head of Quantitative, USA

June 20, 2022

We are excited to tell you about our latest new hire in the USA: Rich Fryzel, who has joined us as Head of Quantitative.

Based out of our East Coast office in Brooklyn, NY, Rich joins from Hall & Partners where he was a Partner focused on ensuring quality of work, design and storytelling across integrated studies, while also maintaining teams, leading key accounts, developing new offerings and delivering cross-method project plans.

He brings extensive experience across categories as diverse as technology & media, CPG, cannabis, travel & tourism, financial services, beauty, sports and education, with a passion for simplifying the complexities of data and people’s lives to help brands understand their role in the world and craft their futures.

With a particular passion for custom segmentation and strategic analytics, he enjoys blending quantitative rigor with smart qualitative thinking & strategy, helping clients scale opportunities on the foundations of strong, sustainable brands.

Asked about why he chose Firefish USA, Rich comments:

“Firefish USA is a special group of talented, curious people that innately understands the realities of people, the magic of brands, and the imperative of connecting them in the right way. I’m energized by that dynamic and the promise of doing the most interesting research on the planet, with some of the best clients to boot. I can’t wait to get started in sharing our expertise and growing the business’ already great reputation”.

Beth Broughton, President of Firefish USA, adds:

“Rich and I share a passion to keep the numbers human so that the stories show through the data.  Rich’s ability to tell a clear and meaningful story by blending human empathy with data sources, his wide-ranging category expertise, his deep understanding of brand & marketing strategy makes him an incredible addition to the team.  We are so glad to have him. I just know our clients are going to love partnering with him on their challenges and looking at quantitative work in a whole new way”.

If you want to say hi to Rich, congratulate him on his new role, or send over a brief for him to look at, then please do just get in touch.

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