Susie Hogarth joins as Head of Cultural Strategy

July 25, 2023

We are utterly delighted to announce that  Susie Hogarth  has joined us as Head of Cultural Strategy in our London HQ.

Susie joins us from We Are Social where she was Global Head of Cultural Insight, evolving the global network’s cultural insight offer there and overseeing thought leadership. Prior to that, she was Head of Futures at Flamingo, where she led the Futures team as well as creating the agency’s first proprietary trends report, The Frame.

With over 11 years of experience, Susie has worked with clients across a range of categories and sectors, including adidas, Estee Lauder Companies, Google, The Royal Opera House, LEGO and many more.

With a particular focus on blending semiotics & trends, Susie’s passion lies in reimagining the strategic goals of clients into new possibilities, finding the most enlightening perspectives and applying them in a meaningful that drive real change in their businesses.

Susie says of joining Firefish Group:

 “I have known of Firefish for many years and was attracted to the human-centricity of both their work and their working culture; this is a place where people understand people. I am super excited to start collaborating with the brilliant teams here to blend human insight & data with cultural strategy to create truly transformational work for our clients around the world”.

Dan Rose, MD of Firefish UK adds:

“Having seen Susie’s work on The Frame back when Flamingo was still around, I was always keen to try and get her to come and lead our Cultural Strategy practice, so I could not be happier that she has now joined the Firefish family. Her experience helping clients develop & deliver their strategic visions, rooting them in culture, creating cultural vibrancy, and making sure they add to – and not take away from – culture is second to none. I am beyond excited about seeing her amazing plans come to life and know our clients – old and new – around the world are going to just love it too”.

If you would like to congratulate Susie or chat to her about how Cultural Strategy can deliver the competitive edge your brand needs, then just get in touch.

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