Getting on Europe’s couches for growth

A leading SVOD service had identified 6 key segments they wanted to understand more, deepening their understanding of them & bringing them to life to understand what made them happy. Using video diaries and in-home interviews, we really got to know them and their personalities, plus the role of entertainment and TV plays in their lives across the UK, Germany, Netherlands and France.

Not only did we produce impactful, informative segment illumination films and a report with key findings and recommendations about how to engage them, we also ran a series of immersive ‘meet the segments’ roadshow events in each of the key markets, having star participants take part to really land the insights and opportunities across regions.