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About Firefish

Firefish was founded in London in 2000, on the fundamental belief that there’s often a better – and different – way for brands to understand people, and the societies and cultures they are a part of.

Since then, we have have grown into an independent Group of businesses (with offices in New York and London), that work together as needed, blending a deep understanding of humans, culture and data with strategic brand and business thinking to deliver competitive edge to clients.

Our Centres of Excellence are focused on our intricate understanding of how insight, strategy & execution work together across the planning cycle and the work we do is transformational for our clients. We also have the awards to prove it.

The Firefish Group

Working together or separately as needed


Our memberships

Firefish is a member of the following organisations and initiatives


More about Firefish

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